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The Super Bowl is known as much for its commercials as it is for football, and Super Bowl XXXIX was no different. Ameriquest Mortgage Company sponsored two ads. One had a man coming home with a bag of groceries and a bouquet of flowers. He begins dinner by starting a pot of spaghetti sauce. As it simmers, he quickly sets the table where he has placed candles and arranges the flowers. He wants to do something really nice for his wife. But as he cuts up vegetables with a large knife, their furry white cat gets on top of the counter and tips over the pan full of red sauce, landing on the floor in the middle of it. The poor guy picks up the cat dripping with bloody-red sauce with one hand while still holding the large knife in the other — just as his wife walks in the door. At that point the commercial flashes the sign: “Don’t judge too quickly. We won’t”


The second commercial Ameriquest aired had a man talking on a cell phone as he enters a convenience store. He is talking to a friend and says, “Well, that’s a lot of money for a deck.” He picks up a drink and goes to the counter as he says, “I hate to tell you this but you are getting robbed.” The owner of the store is behind the counter with his back turned, and when he hears what the man is saying he looks into the security mirror just as the man puts his hand inside his jacket and tells his friend again, “Did you hear me? You’re getting robbed.” At that point the store owner spins around and sprays him in the eyes with mace. The man’s wife runs out and shocks him with a cattle prod as her husband proceeds to wale on him with a baseball bat. As the man lies dazed on the floor, the words appear: “Don’t judge too quickly. We won’t.”


The ads are extremely popular for a couple of reasons. First, because ...

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