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A small but growing number of parents are getting domain names for their young kids, some before taking their newborn home from the hospital. It’s not known exactly how many, but the practice is no longer limited to “tekky” parents. They worry that the name of choice might not be available by the time their babies become teens or adults. The trend hints at the potential importance of domain names in establishing one’s future digital identity. Think of how much a typical teen’s online life now revolves around Facebook or MySpace. (USA Today 8/22/07)

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