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1) Learn when to Shut Up .

It is commonly known in the world of advertising that the most successful ad campaigns don’t try to change people: they try to reflect how people are already feeling. Advertisers know that consumers won’t respond to an ad unless the ad is a response to them. This is why advertising companies spend so much time and money on market research. They want to “Listen” to the market and respond to it.


Esther teaches us the same lesson. If you want to be a history maker then you must learn when to shut up and listen

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