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Wanted: Experienced Designers- It is the lack of emotional security and reliance on past experiences that are core factors in why consumers are reluctant to purchase items online, especially big-ticket ones. For online retailers to succeed, they will have to find an appropriate online substitute for the tactual, physical interaction provided by an in-store visit. In the end, experience designers will have to translate the simple act of handling the merchandise and how that act reassures a shopper: (Publish News 10/24)

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