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Sticky Tips: To better understand how consumer eyeballs behave on the Web, Ziff-Davis’ Smart Business Labs teamed up with usability specialists from eyetracking.com to figure out what makes a site more or less sticky—in other words, what makes visitors stay at a site for a longer period of time. From the study came this list of 6 key concepts 1. Keep things simple: Users typically pass over important content when a page was weighed down with too much text and graphics. Easily recognized navigational tools such as tabs and hyperlinks are more effective than elaborate and detailed tools. Visitors tend not to stay long enough to figure out how to use those tools. 2. Make sure your search engine works: When looking for specific items, users prefer using a search tool to clicking through pages of product listings. 80% of online users will abandon a site if the search function doesn’t work well. 3. Keep important information “center stage”: Treat this space as prime real-estate by placing the site’s most important features or products here. 4. Remember the...

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