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Mommy Exodus: Participation in the U.S. workforce by married mothers with a child less than 1 year old has declined 6% between ’97 and ‘00. This first ever decline is mostly among 30-year-old, well-educated, white female professionals. The Census Bureau reports 22% of moms with graduate or professional degrees are staying home with their children. In a study of “the highest household-income bracket ($120,000 and up)” marketing experts found that “51% of Gen X moms were home full time vs. 33% of Boomer moms.” 72% of mothers with children under 18 are in the work force. (Time, 3/22/04, Current Thoughts & Trends 3/19/04)

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