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Tryvertising is a new breed of product placement in the real world, integrating goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your message. It includes everything from traditional supermarket product sampling and free stuff on the internet to teen peer promotions. Product placements that become part of the real world landscape where consumers hang out and certainly don’t mind trying, as long as it makes sense to them. Public places like hotels, restaurants, cruise ships, events, waiting areas, schools and universities, fitness centers are ideal for many products. Related to this is the rise in ‘preview before you buy’: from iTunes 30 sec clips to Amazon.com’s Search Inside feature letting customers read a book’s first page (before they move on to scan dozens of customer reviews). For the Christian channel; what can be done in church foyers, gymnasiums, hallways, waiting rooms, class rooms, etc. to sample/experience Christian products? (Truthwatching.com 4/05)

http://garydfoster.com

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