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There was a little boy once who was reading an advertisement for Simpson’s cocoa powder and asked his mother, “Mom, what does ‘100% pure’ mean?”

“It means completely clean, with nothing bad in it.”

Later, as she knelt by him as he prayed before going to bed, she heard him say the words, “Dear God, please help me to be like Simpson’s cocoa powder –”

“Son!” she whispered, but he kept going.

“Make me 100% pure, completely clean with nothing bad in me.”

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