Summary: It is the very lack of pretense and privilege accompanying Jesus’ birth that makes him more attractive as you get to know Him.
Chuck Swindoll writes of a commercial venture by one of the largest department stores in the nation. It proved to be disastrously unsuccessful. Their idea was a doll in the form of baby Jesus. It was advertised as being unbreakable, washable and cuddly. It was packaged in straw with a satin crib and plastic surroundings, and appropriate biblical texts added here and there to make the scene complete.
It did not sell. The manager of one of the stores panicked. He carried out a last ditch promotion to get rid of these dolls. He hung a huge sign outside his store that read:
JESUS CHRIST -
MARKED DOWN 50%
GET HIM WHILE YOU CAN!
It seems a little strange that the greatest individual who ever graced this earth should be packaged and offered at clearance prices. Perhaps potential purchasers compared the bed of straw to the deluxe cribs of other dolls and passed by the opportunity to own Jesus. Maybe would be buyers looked at his tattered clothes and thought the other dolls looked cuter in their fuzzy sleepers. At first glance, Jesus probably wasn’t the best doll on the shelf. He lacks the eye-catching qualities that we find so appealing.
But it’s the very lack of pretense and privilege accompanying Jesus birth that makes him even more attractive as you get to know him.
In the Bible, the Old Testament prophet Micah makes a rather incredible prediction. He says…
(Micah 5:2 (quickview) ) “But you Bethlehem, Ephrathah, though you are small among the clans of Judah, out of you will come for me one who will be ruler over Israel, whose origins are of old, from ancient times.”
A prophecy about a person born to be king. A prediction about the birthplace of the Messiah – whom we know is none other than Jesus Christ.
It’s an incredible prediction because it was made approximately 700 years before Jesus was born! But to the original hearers, the marvel of the prediction was not that the location of the coming Messiah’s birth had been pinpointed. The most amazing thing about the prediction was WHERE this birth occur. In BETHLEHEM!
Bethlehem in Judah hardly even carried the rank or status of a country town. It was located about 5 miles SW of Jerusalem. It was so small that in both Joshua 15 (quickview)  and Nehemiah 11 (quickview)  it is overlooked in the listing of cities in Judah. The wording in Micah 5:2 (quickview) , “small among the clans of Judah” gives the impression of a village with the least amount of worldly importance.
Even it’s name is unimpressive – the word Bethlehem means “house of bread.” Sounds more like a home for the Pillsbury Dough Boy than it does the birthplace of a king. But it was in fact, in that little town of Bethlehem that the King of Kings came into this world.
When a new king is born you can hear the shots of artillery in a 41-gun salute.
When a new king is born, flags billow and chapel bells peal loud clanging music into the night.
When a new king is born champagne corks stream through the air by the thousands.
When a new king is born people stand together and sing choruses in the street.