Summary: This sermon takes a look at the false advertisement of forbidden pleasures and the consequences associated with them. It also looks at the deterrent Solomon gives in Proverbs for steering clear from the adulterous and wayward wife.

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Forbidden Pleasures

2/6/05, Sunday a.m. service

Ridgeway Assembly of God

Pastor Greg Tabor


I was at someone’s house one day when I noticed on a shelf in the bathroom a container of lotion from Victoria’s Secret with the title ‘Forbidden Fantasy.’

If you think about it, that is what the world sees as exciting and thrilling, those things that are forbidden. One commentary states that “Pleasures are attractive because they are forbidden” (Barnes’ Notes on the Old Testament. Electronic Edition STEP Files Copyright © 1999, Findex.Com. All rights reserved.). We live in a culture in which people get their kicks from those things that are off limits in God’s book.

Let’s read today’s text: Proverbs 9:13-18 NIV

The Advertisement

“Stolen water is sweet; food eaten in secret is delicious!” (v.17 NIV)

Who’s saying this? The personification of Folly which is depicted as a prostitute in this passage. What does folly mean? Stupidity.

What is her claim? She claims that a forbidden fantasy is the best fantasy. This meal she offers is referring to stolen pleasures, pleasures had in the wrong way. And in preceding chapters we find a lot of emphasis on one of man’s chief problems, sexual immorality.

Okay, so stupid is telling us that we should do something. Why do people listen?

I’ll tell you why, because the food she offers looks good.

“For the lips of an adulteress drip honey, and her speech is smoother than oil.” Proverbs 5:3 NIV

If it didn’t look good, then it would hardly be seen as the marketable commodity it is. I believe the Victoria’s Secret brand of sexuality is vividly depicted in these verses. Its advertising is meant to lure men into a sort of soft porn adulterous affair with someone they wish their wives were.

Let me read you a passage that rivals any modern cinema love story or romance novel.

Look at Proverbs 7:6-21. Sin rarely comes with an evil gothic-like appearance. Especially perverse sexuality comes as ‘sugar and spice and everything nice.

The sad part about it is that we’ve been duped. All the time we give in to the false advertisements. We watch movies with sexuality plastered on the screen, we patronize stores like Victoria’s Secret that doesn’t mind parading nude bodies for our children to grow up seeing, etc. I dare say Christians today live at standards lower than the world in our grandparent’s generation. We are buying into the advertisements and we are raising a generation desensitized to and poised for sexual immorality.

People left and right are buying into the lie that reaching over the proper boundaries is not only acceptable but it is fun and the best kind of fun. But did you forget to read the fine print?

The Disclaimer

“But little do they know that the dead are there, that her guests are in the depths of the grave.” Proverbs 9:18 NIV

Isn’t it interesting that Folly doesn’t tell us this? No retailer would want you to know that their product is deadly. Most folks don’t pay much attention to the disclaimers anyway. But listen to what Folly’s wonderfully advertised meal real does.

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