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Summary: In this passage, Jesus challenges the materialist and nationalist so tht they will become eternalists

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Sermon: Jn 6:25-40: I am the bread of Life

Bible Marketing Plan

An Anglican priest, Roman Catholic priest and a Methodist minister went on a marketing course to learn to sell Bibles to supplement their incomes.

Before going on the course, they were asked to go around the week before - and see how many Bibles they could sell.

The Roman Catholic was able to sell 8 Bibles, the Free Church minister 9 Bibles and the Anglican 12 Bibles.

After a week on the marketing course, they were told to go out at the weekend and sell Bibles.

The following Monday they returned to report how they had got on.

The Catholic priest was pleased, he’d sold 28 Bibles.

The Methodist Minister was pleased, he had sold 29 Bibles.

The Anglican priest came in and reported he had sold 93 Bibles.

The tutor was utterly amazed. “Tell us your secret” he said

"Very simple" he said: "I go to a door and say"

"DDDo yyyyou wwwant to bbbuy a BBBible or ssshall I rrread it ttto yyou"

We live in a society that is highly influenced by marketing.

We often buy things that we would normally not have been interested in – simply because of its packaging.

Story: I bought a subscription to a magazine I had no interest in when living in Germany.

A woman came to the door who was disabled.

She told me a sob story about needing to sell the magazine to feed her children.

But Jesus was different.

He didn’t come to sell us what we did not need and to drag us into debt.

Instead, his teaching satisfies our deepest needs.

And this morning’s text is no exception.

I would like to look at one of the famous eight ergo eimi – the “I am” statements.

All of Jesus’ I AM statements are found in John’s gospel.

1. I am the bread of Life which came down from heaven (6:35,41,51)

2. I am the light of the world (8:12; 9:5)

3. I am the door of the sheep (10:7,9)

4. I am the good shepherd (10:11,14)

5. I am God’s Son (10:36)

6. I am the resurrection and the life (11:25)

7. I am the way, the truth, and the life (14:6)

8. I am the (true) vine (15:1,5)

And each one of the I AM ‘s represents a particular relationship of Jesus to the spiritual NEEDS of men and women.

And Jesus’ statement “I am the Bread of Life” is no exception

The philosopher Rene Descartes, the father of modern philosophy once said: “ I think, therefore I am”.

And perhaps in our modern materialistic society we might say: “ I shop therefore I am”

I wonder what you think the people listening to Jesus might have thought when Jesus said:

I am the Bread of Life

What responses would Jesus’ words have triggered

What do you think Jesus meant when he said:

“I am the Bread of Life” ?

To answer that question I need to first put this passage in context.

1. Introduction

There was significance in WHERE he made this momentous statement and WHEN he said it

1.1 Let us start by considering where it was that Jesus speaking - in Galilee

Jesus was speaking in Galilee, one of the trouble spots of the Roman Empire.

Feelings against the Roman rulers ran high in these

northern hills of Galilee.

It was prime terrorist country – where bands of zealots planned their raids.


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