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Summary: The Motivated Sequence

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The Motivated Sequence

1Co 1:18 For the preaching of the cross is to them that perish foolishness; but unto us which are saved it is the power of God.

1. Attention

2. Need

3. Satisfaction

4. Visualization

5. Action

1. Attention

Creating interest and desire

2. Need

a. The development of the problem through analysis of things gone wrong in the situation

b. relating those wrongs to individuals interest, wants, desires

3. Satisfaction

a. the proposal of a plan which will alleviate the problem

b. satisfy the individuals interest, wants, desires

4. Visualization

the verbal depiction of the situation as it will look if the plan/ answer is put into operation

( the listener is in the picture)

5. Action

the final call for personal commitment and action with a plan or course to run on


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