Summary: The "sign" the shepherds received was a baby in a manger. But compared to the sights and sounds of the angels in the sky... a baby in a feeding trough would seem somewhat anti-climatic. Why did God do it that way?
OPEN: A Salvation Army woman was informed by a policeman that a local ordinance would prevent her from ringing her bells to invite contributions. She was contrite and apologetic that she had “broken” the law. But the next day she was back in front of the store… doing a brisker business than ever… as she waved one sign and then another in the air.
One sign said "ding" and the other said "dong."
APPLY: Throughout this month, we’ll be seeing houses all lit up with Christmas lights and decorated with reindeer on the roofs and those blowup Santa Clauses and Snowmen balloons in their yards. Stores will be filled with tinsel, Christmas trees, and holiday music. And of course, you’ll see the Salvation Army people out there ringing their bells and asking for donations for the poor.
When you see these things taking place, you know that Christmas isn’t too far away. These are all signs of the season. The woman in our story also was a sign of the season... and she even used literal “signs” to get her message across.
Scripture says that God ALSO used a literal “sign” to get His message across. The angel said to the shepherds:
As I thought on that verse (and the use of the word “sign” in it) a couple of things occurred to me:
1st - this was not the kind of “sign” I would have used. I’d have used something far more dramatic. I mean, here are these shepherds surrounded by angelic beings that fill the sky and they’re so frightened that they’re literally frozen in their tracks. One commentator suggested that they may have even fallen to the ground and groveled at the feet of these heavenly beings.
Comparatively, the presence of a baby in a manger seems almost anti-climatic to me.
But the 2nd thing that I noticed in this passage was that this subtle “sign” of the baby in the manger had a more powerful effect on the shepherds than anything I would have thought up.
Luke 2 (quickview)  tells us that “when they had seen him, they spread the word concerning what had been told them about this child, and all who heard it were amazed at what the shepherds said to them.
This quiet unassuming child, in the feeding trough of a barn, seemed to have an overwhelming effect on these simple shepherds. And it drew their attention to the main message that God intended to communicate.
There’s a great advertising phrase that Christians have used over the past few years: “Jesus is the reason for the season.”
He’s the reason that we Christians celebrate.
He’s the focus of this ENTIRE holy season for us.
Now, there are many “signs” of this season: there’s the bright lights, the festive decorations, the cheerful music…. and on and on and on. And they are all enjoyable parts of the celebration. But it’s possible for these “signs” distract us from the Baby in the manger... from Jesus. And if that happens to us then we can end up missing the true sign of the season.