Summary: 5 of 6. Jesus turned water to wine in order to initiate/call attention to/set apart His public ministry. Where is Jesus heralded as God’s Anointed? or Why turn water into wine? God’s Anointed is heralded on the stage of...
WATER To WINE—Declaring God's Anointed-V—John 2:1-12
Taco Bell’s ‘Breakfast Defectors’ campaign.
“Taco Bell has been aggressively targeting the breakfast market among fast-food chains since last year, when it unveiled a new breakfast menu & a cheeky campaign that took a jab at McDonald’s to go along with it. Its entry was well-timed: Breakfast sales had recently increased in the fast-food sector compared to a decline in lunch & dinner.
According to food market research firm NPD Group, not only do 47 percent of Americans regularly go to restaurants for breakfast, but “quick service” restaurants account for 79 percent of total restaurant morning meals. Further, breakfast is also the only main meal time growing, up by 2 percent in 2014. Taco Bell’s overall ad budget increased from approximately 32.8 million in 2013 to 35.6 million in 2014, according to Kantar Media. While McDonald’s still maintains the breakfast lead, the brand also said that within 6 months of its new breakfast menu launch last year, it had matched Burger King’s awareness numbers.
“Last year was about breaking into the breakfast category,” said Brett Craig, executive creative director at Deutsch LA. “This year is about distinguishing ourselves from the sea of sameness.”
Taco Bell is also compiling “Influencer kits” for a select group of fans, consisting of t-shirts, bandanas & posters relating to the campaign. The brand is relying on these fans to further spread the word about the campaign.
“Taco Bell has an enviable position, where they don’t have to rely on outside influencers for their campaigns,” Tom Pettus, evp & group creative director at Deutsch LA, said. “All the background social engagements that the brand does, sets the stage for these campaigns.”—Digiday.com
Everything Taco Bell does of late sets the stage for their ‘Breakfast Defectors’ campaign.
Everything they do of late sets the stage for their ‘Breakfast Defectors’ campaign.
Taco Bell is declaring their ‘anointed’ ‘Breakfast Defectors’ program.
God has declared His ‘program’—Christ Jesus—for the salvation & cooperation of mankind!
When we bypass Jesus’ glory, we bypass Jesus’ blessing. Our lives become meaningless & joyless...Our work laborious & pointless. Our relationships fleeting & distant.
Jesus turned water to wine in order to initiate/call attention to/set apart His public ministry.
Jesus is set apart as God’s Anointed.
Declaring God’s Anointed can/may be accomplished thru particular signs.
Why turn water into wine?
*Where is Jesus set apart as God’s Anointed?
6 stages for heralding God’s Anointed.
Previously we found that God’s Anointed is heralded on the stage of....
6—God’s Anointed is heralded on the stage of...
TRANSFORMATION, SUPERIORITY, & JOY(:9-10)
:9—“When the master of the feast had tasted the water that was made wine, & did not know where it came from (but the servants who had drawn the water knew), the master of the feast called the bridegroom.”
The headwaiter(“master of the feast") “tasted” what the servants brought to him. The water from the waterpots had been turned into “wine” by Jesus. Only those “servants who had drawn the water” knew how they acquired the “wine.”
“The servants knew the source of the water, but not the power that made the wine.”—RWP
The servants had drawn the water themselves & it was changed to “wine” either in the waterpots or in the process of transportation to the headwaiter. Regardless, “the water” “had become wine.”
Upon tasting the wine, the “headwaiter” then “calls” the “bridegroom,” to inform him of the ‘good call’ he had made regarding prioritizing the “wine”(:10).
“Tasted”—geuomai—1) To taste, to try the flavor of; 2) To taste—2a) i.e. Perceive the flavor of, partake of, enjoy, 2b) To feel, make trial of, experience; 3) To take food, eat, to take nourishment, eat. Strong—a primary verb; To taste; by implication--To eat; figuratively--To experience(good or ill).
“Was made”—ginomai—Perfect Passive Participle—1) To become, i.e. To come into existence, begin to be, receive being; 2) To become, i.e. to come to pass, happen—2a) Of events; 3) To arise, appear in history, come upon the stage—3a) Of men appearing in public; 4) To be made, finished—4a) of miracles--To be performed, wrought; 5) To become, be made.
“Know...Knew”—eidw—Pluperfect Active Indicative—1) To see; 2) To know. Eidw denotes to see with the mind's eye, signifies a clear & purely mental perception. Strong—a primary verb; used only in certain past tenses, the others being borrowed from the equivalent optanomai & oraw; properly--To see(literally or figuratively); by implication(in the perf. only)--To know.
“Came from”—poyen—Adverb—1) of place:--From where, from what condition; 2) of origin or source:--From what author or giver; 3) of cause:--How is that?, how can that be? Strong—From which(as interrogative) or What(as relative) place, state, source or cause.
“Bridegroom”—numfiov—1) A bridegroom. Strong—A bride-groom(literally or figuratively).
:10—“And he said to him, “Every man at the beginning sets out the good wine, & when the guests have well drunk, then the inferior. You have kept the good wine until now!”