Summary: In our passage Jesus shares 1. His Mission and the 2. Parameters of that Mission. Jesus clearly states His Mission ( therefore our Mission) and His Target Audience (therefore our Target Audience). Jesus message is a reality check for the Church Today
Scripture: Matthew 11:2-12
Advent 3 -
Title: What would we tell John?
In our passage Jesus shares 1. His Mission and the 2. Parameters of that Mission. Jesus clearly states His Mission ( therefore our Mission) and His Target Audience (therefore our Target Audience). Jesus message is a reality check for the Church Today.
Grace and peace from God our Father and from Jesus Christ who came to take away the sin of the world!
One of the places that our family loves to eat is Chick-fil-A . We like the food. We like the people who work at Chick-fil-A. We like the philosophy behind Chick-fil-A . But, we also know that Chick-fil-A is not Longhorn's or Olive Garden. We don't go to Chick-fil-A to get a bowl of minestrone soup. We don't go to Chick-fil-A to get a 11 oz. steak with a baked potato. We go to Chick-fil-A to buy a chicken sandwich. Now, that sounds rather simple doesn't it.
Years ago, a man by the name of Samuel Truett Cathy (March 14, 1921 – September 8, 2014) founded the Chick-fil-A franchise. He started off with a little restaurant located in Hapeville, a suburb of Atlanta, back in 1946 called the Dwarf Grill. It was there that he and his brother Ben created the chicken sandwich that has brought them fame and fortune. Over the years they have dabbled into some other ventures but it isn't long until they return back to their staple product - the Chicken Sandwich. The Cathy brothers know a winner when they see it and they know what their sweet spot is. It's not in marketing fish or beef but it is chicken. Chick-fil-A is a great place to get a high quality chicken sandwich for a very reasonable price.
The same can be said for the Proctor and Gamble company. They have made billions over the years selling a lot of different products but one of the most successful products in recent years has been their Swifter Wet-Jet. It's successful because P&G knew who to target and how to target them. According to the company, the Swifter Wet-Jet was designed for the working woman who maintains a hectic schedule, enjoys watching some TV shows and who reads woman-oriented magazines for help with cooking, cleaning, children and relationships. It's designed for the woman who likes to save money, uses coupons and rebates. It's designed for the woman who want her home to be as clean as her mother's home but without all the fuss and mess of a broom and mop. P & G knows their target audience and over the years it has paid off. Since its introduction in 1999 the Swifter Wet-Jet has netted over 4 billion dollars. Wow! Think about that for a moment. One product has brought in over 4 billion dollars. Now, that's knowing your target audience and what they believe they need.
The same thing could be said about Wal-mart, Toyota, Nike or any other successful enterprise. Each of them spends vast amounts of time understanding their target audience. Then they do all they can to provide what they believe that audience wants and desires. Then they go out and deliver and usually are highly successful.