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As a way of acknowledging the All-Star forward’s impact, Nike has hung a billboard of James on the side of a building near Quicken Loans Arena, home of the Cavaliers that is 110 feet high and 212 feet wide.


On the massive mesh banner, James soars toward an unseen basket with his right arm extended over his head, ready to deliver one of his signature slam dunks. Next to the sprawling reproduction of the photograph taken during his rookie season are the words: "WE ARE ALL WITNESSES."

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