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The familiar orange box and the slogan "The Breakfast of Champions" have become more than just advertising symbols. They have become a metaphor for sports greatness and success. Many athletes, at the pinnacle of their success, have shared their childhood dreams about someday joining the legends who have had their picture on a Wheaties box. And, indeed, Wheaties is a delicious, healthy product that has helped fuel and inspire many a champion. But the legend and lore of this famous orange box - and the many champions it has featured over the years - is a story in itself.

Like many great inventions, Wheaties was discovered by accident. In 1921, a health clinician in Minneapolis was mixing a batch of bran gruel for his patients when he spilled some of the mix on a hot stove. The gruel crackled and sizzled into a crisp flake. Tasting the very first Wheaties prototype, he decided this delicious accident had promise. He took the crisped gruel to the people at the Washburn Crosby Company. The head miller, George Cormack, took on the task of trying to strengthen the flakes to keep them from turning to dust inside a cereal box. Cormack tested 36 varieties of wheat before he developed the perfect flake. …One of the most popular slogans in advertising history was penned … in 1933. General Mills’ contract for sponsorship of the broadcasts of Minneapolis Millers games on WCCO radio included a large advertising signboard at the ball park. Knox Reeves, an advertising executive for Wheaties’ Minneapolis-based agency, was asked what should be printed on the sign. He took out a pad and pencil, sketched a Wheaties box, thought for a moment, and then printed "Wheaties - The Breakfast of Champions." (Quoted from the following Internet source: http://www.ideafinder.com/history/inventions/story048.htm). The rest of the story is history. Later, athletes whose pictures were on the cereal boxes became associated with both athletic success and health.

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