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You’ve probably fallen into the trap of thinking that the only way you can attract and keep great people is to pay them.

It’s a natural way to think when you’re in leadership.

First of all, that’s not true. And second, if you lead a church, there’s no way that will ever happen.

Every church and almost every non-profit runs off volunteers.

Connexus, the church in which I serve, relies on hundreds of volunteers each week to do some incredibly demanding roles. How do you keep great people engaged?

Whether it’s staff or volunteers, you want to keep people engaged, motivated and committed to a common cause. While there are a variety of ways to do that, there’s one truth underneath it all that often gets missed.

Here’s how I believe people behave:

People gravitate to where they are valued most.

If you want to attract and keep great people, value them.

Think about it. You behave this way.

Your best friends are the people who make you feel valued.

The family members you talk to most regularly are the ones who make you feel most valued.

You’ve left jobs because you didn’t feel like you were valued.

You willingly give your time to organizations or causes where you feel like you are appreciated and making a contribution.

If you do this, why would your team be any different?

So, as a leader, how can you make sure you are adequately valuing people, especially if you can’t pay them?

Even for paid employees, once you reach a certain salary level, money alone is not a motivator. If your entire strategy is based on compensation, you will not make people feel valued. Many well-paid people hate their jobs. And it’s of zero help when dealing with volunteers.

You might think the key is to say thanks a lot.

That’s a great start, especially in a world in which most people feel underappreciated. Gratitude is the currency of every great leader.

Never underestimate the power of a hand-written thank you note or the power of looking someone in the eye and commending them for something specific they’ve done. Do it daily.

Yet people still walk away from their jobs and roles after being thanked for what they’ve done. So thank people, but don’t stop there.

How do you really value people?

I think there are at least five things leaders can do to help people feel like they are valued. And they’re free. All they require is your attitude and heart as a leader.

Here are five non-financial keys to attracting and keeping great leaders:

5 Non-Financial Ways To Value Leaders

1. Listen 

Everyone wants to be heard. One of the best ways you can value people is to listen.

Ask them questions. Don’t jump to conclusions. Look them in the eye. Maintain undistracted focus. Take notes. Use your ears far more than you use your mouth.

This can be a behavior you learn. I know because I’m a natural talker (plus, I have convinced myself I can solve anyone’s problem in 20 seconds).

Practice the skill of listening. People will feel valued because you actually are valuing them.

2. Trust

Trust people. Sure, I know you’ve been burned before. Join the line.

I’m not talking about blind trust, but I am talking about trusting people when they’ve shown even an inkling of character, skill, and aptitude. Most people want to be believed in. You do.

And when you trust leaders, the best ones will rise to the occasion. They might even rise beyond it. And the others, well, you can deal with that when it happens. In the meantime, don’t punish the good people because you’ve run into a few bad ones.

Make trust, not suspicion, your default.

3. Respect 

When your talent or contribution is not respected or valued, it’s hard to want to stay. So respect the leaders you lead.

Give them your time, your attention, your ear, your heart and your gratitude. Men, in particular, crave respect.

You show respect by thanking people, listening to them, letting them make decisions and holding them accountable.

4. Challenge

This one’s a bit counter-intuitive, but make sure you have high expectations of the people you lead.

Challenge them! High standards motivate high capacity people. It calls out their best.

Very few high capacity leaders want to give their lives to something uninspiring or insignificant. High expectations usually yield higher returns.

5. Empower

Give them something significant to do. As my friend Reggie Joiner says, people will not believe they are significant until you give them something significant to do.

Empower them. Give them something real. If you only have small tasks, you will attract small leaders.

Many leaders fear empowering the team because they’re afraid of leaders going rogue.

But if you really want to see your ministry grow, you need to have an empowered and aligned church. In my Breaking 200 course, I teach an entire session on how to align and empower your team, based on this simple formula: Clarity + Simplicity + Alignment = Scalability. You can learn more about the Breaking 200 course and get access for you and your team here.

When you start to give away significant tasks and authority, you will attract the best and brightest leaders.

In addition to serving as Lead Pastor at Connexus Community Church north of Toronto Canada, Carey Nieuwhof speaks at conferences and churches throughout North America on leadership, family, parenting and personal renewal.

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Leonard Davis

commented on Jan 25, 2018

Excellent points and too rarely followed in some organizations that depend on volunteers. An additional step that enhances the success of effectively using volunteers is to provide training "to equip the saints for the work of ministry." One of the most demotivating things that ministerial staff can do is to assign a task to a volunteer and then become frustrated when it is not done in a timely manner to do it themselves. This demotivation snowballs and the "staff" winds up with more and more to do. The overworked staff then wants to hire an assistance since they become convinced that they cannot get anything done with volunteers.

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