Preaching Articles

Have you ever read something and all the bells went off inside you? “That’s it! That’s what I’ve been thinking!” The author has been reading your thoughts.

That happened to me this weekend.

Warren Wiersbe was the culprit, the reader of my mind. His book is titled “Preaching and Teaching with Imagination.” I notice that he autographed it to me, but have no memory of the occasion when that happened. Mostly, I wonder why I delayed reading this incredible book. (Published in 1994, it’s been around long enough for you to purchase it for a song at or your favorite used book source.)

Dr. Wiersbe put this insight in the form of a story. I suspect it’s a parable, meaning he fictionalized it in order to make a point. (He has good precedent; our Lord did this.) Briefly, what he told was this:

Grandma Thatcher sits in church with a number of hurts and spiritual needs. Although she’s lovingly known throughout the congregation as a saint, she gets nothing but harassment and trials at home for her faith. When she gets to church, she needs a word from God.

On this particular morning, the pastor stood at the pulpit and preached from Genesis chapter 9, the main thrust of which was his outline, with all the points beginning with the same letters. The outline—pastors take note!—was excellent, as those things go:

Creation Presented — Genesis 9:1–3

Capital Punishment — Genesis 9:4–7

Covenant Promised — Genesis 9:8–17

Carnality Practiced — Genesis 9:18–23

Consequences Prophesied — Genesis 9:24–29

As she departs the sanctuary, Grandma mutters to herself, “Last week it was all S's. Today it’s all CP’s.”

She walked out of the church that day with her hunger unabated and returned home to face a hostile husband and another week of trials.

Not long after, the pastor had to be out of town and invited a missionary to fill the pulpit. Oddly, he preached from the same text, Genesis 9. But he took an entirely different approach. Here’s what happened.

“The speaker began his sermon by describing a rainstorm he’d experienced while on a missionary trip in the mountains. The congregation chuckled when he said, ‘I wish Noah had been with us. We could have used him!'

“Then he started talking about the storms in human lives, and the compassion in his voice convinced the congregation that he’d been through more than one storm himself. ‘Storms are a part of life; God made it that way,’ he said. ‘But I’ve learned a secret that’s helped me all these years, and it’s still helping me: Always look for the rainbow. The world looks for the silver lining and sings “Somewhere Over the Rainbow,” but we Christians have something far better than that. Did you ever meet the three men in the Bible who saw rainbows?’

His outline and the message that morning centered on Noah, who saw the rainbow AFTER the storm (Genesis 9), Ezekiel, who saw the rainbow IN THE MIDST of the storm (Ezekiel 1), and John, who saw the rainbow BEFORE the storm (Revelation 4:1–3).

“He closed his Bible, smiling at the listening congregation, and said, ‘Dear friends, you and I will experience storms until we are called to heaven, and then all storms will cease. Expect the storms and don’t be afraid of them, because God is always faithful. Just remember God’s message to us today: Always look for the rainbows. Depend on the faithfulness of God. Sometimes He’ll show you the rainbow after the storm, sometimes during the storm, and sometimes before the storm. But He will never fail you.”

Now there, Grandma Thatcher thought, was a word from the Lord that nourished her soul.

What was the difference in the two sermons? I mean, other than the fact that one fed the spiritual needs of the congregation and the other lay there as lifeless as a pile of bones.

Here is how Dr. Wiersbe analyzes the difference.

“In his preaching ministry, (the pastor) took skeletons into the pulpit and ended with cadavers in the pews—undernourished saints who had nothing to chew on but outlines. The guest missionary speaker took both concepts and images into the pulpit and wove them together in such a way that his listeners’ ears became eyes and they saw the truth. In seeing the truth, their imagination was cleansed and nourished; and they were spiritually satisfied and encouraged within.”

Wiersbe says, “I can’t prove it statistically, but I have a feeling that many, if not most, of the people in our churches suffer from starved imaginations.” The main evidence for that, he says, “is the great gulf that exists between what the church preaches and what the church practices.” He adds that “religious sin and starved imaginations go together.”

This might be a good place to emphasize that this is not some heretical new-age philosopher making this point. Warren Wiersbe has been one of the outstanding expository preacher-teachers of this and the previous generations. After pastoring the great Moody Memorial Church in Chicago, he followed Theodore Epp as the teacher for the Back to the Bible international radio ministry. His commentaries on every book of the Bible (the “BE” series—e.g., Philippians is “Be Joyful”) belong in the library of every pastor and Sunday School teacher. (They’re available new or used.)

As a young pastor trying to find my way in the ministry, I gradually found myself eschewing neat little sermon outlines all beginning with the same letter of the alphabet. Had you asked, I could not have told you why. All I knew was that a message which talks about the Principle of something, the Power of that thing, the Purpose of it, and the Practice of it seemed lifeless. Take the dictionary down and you can find another dozen P’s for points of that sermon. Doubtless, untold numbers of pastors have done just that.

The result, Dr. Wiersbe says rather brutally, has been “skeletons in the pulpit and cadavers in the pews.”

To this day, I suggest that audiences where I preach take notes not of the outline I’m using—if they can find one!—but of whatever the Spirit says to them, something they want to remember or look up or do afterwards.

The best outlines of sermons I preach are commonly principles or insights and not “points.” For instance, in the well-known story of the four men who brought their paralyzed friend to Jesus and tore up the roof to get him into the room (Mark 2), the three parts of my outline are:

1. People are more important than things. (So they tore open the roof.)

2. The spiritual is more important than the physical. (So Jesus forgave the paralytic before healing him.)

3. A demonstration is more important than a profession. (So Jesus backed up His words with the demonstration of His power.)

(Years ago, I began collecting sermons on that story in order to compare them. No two were alike, some more creative and helpful than others. But all reflected the individuality of the preacher, which is how it should be.)

Calvin Miller, retired professor of preaching from Beeson Divinity School in Birmingham, is unquestionably the most creative preacher of this age. His mind is brilliant and his preaching style without parallel. That, more than one of us have told him, is the problem. “We’re not Calvin Miller. We can’t preach the way you do.”

But the good news—and Calvin is quick to point this out—is that we don’t have to preach like him. Nor do we have to preach like Warren Wiersbe. (Not that I didn’t try, 30 years ago when I first began listening to his taped sermons!)

God made you and me as individuals and He made each of us creative. He gave us imaginations and minds to use them.

My single suggestion on this subject is that a minister should begin sermon preparation early—weeks or months in advance—and talk to the Lord incessantly about that message. (Okay, I suppose that’s two suggestions.)

“I can’t give weeks to preparing one sermon,” I hear a pastor say. My answer is: Sure, you can. You can begin thinking and studying and praying about that message weeks in advance, just as you will other messages you’re working on at the same time.

Remember whom you are praying to: The Most Creative Force in the Universe. If you doubt this for a second, look around at the marvelous world He made. Consider the varieties of flowers, of animals, of humans, of trees, of anything. God clearly does not like to repeat Himself. He loves variety.

So ask Him to help you see that sermon, that message, that Word He has given you, in a new light. After all, when you ask the Holy Spirit to assist you in preparing a message, you are in contact with the Head Librarian of all the sermons that have ever been preached. He knows and remembers every single sermon anyone ever delivered on that text. He is the Ultimate Source.

When you ask the Lord for help, you are going straight to the Top.

Give God time to work, time to get through to you. After all, the best sermons you will ever preach are not microwaved, but marinated.

Be prepared. Be ready to jump out of bed in the middle of the night and jot down that great insight the Holy Spirit sends your way on that text. Why didn’t He send it earlier that day when you sat at your desk or computer? Your spirit was not quiet enough to listen. Now that you are in bed with your mind relaxed, He penetrates your subconscious with that insight.

Cut yourself some slack now. This is a lifelong learning process and the results will be spotted, especially at first. Don’t be surprised if some of your sermons are duds while others impress you as the best things ever said on that text.

And remember, Grandma Thatcher sits in your congregation. She appears saintly and everyone adores her as the godliest person they know. But inwardly and privately, she fights battles unknown to all but a few. She’s in church today not for a neat outline, but for a word from God.

One thing more, pastor: Let’s bring no more skeletons into the pulpit.

Dr. Joe McKeever is a preacher, cartoonist and the retired Director of Missions for the Baptist Association of Greater New Orleans. Currently he loves to serve as a speaker/pulpit fill for revivals, prayer conferences, deacon trainings, leadership banquets and other church events. Visit him and enjoy his insights on nearly 50 years of ministry at

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Joe Mckeever

commented on Nov 27, 2013

We need to point out that this article is a couple of years old, and that our beloved friend Calvin Miller is now in Heaven.

John Sears

commented on Nov 27, 2013

Joe, two points I think you do a great job highlighting. The message should be relevant, not just informative. As John Stott once said, "As preachers our job is to bridge the gap between the Biblical world and today's culture." We are called to preach God's word in the context of today. Most cute little alliteration outlines are abysmal at doing this. Second, the reason the second sermon was effective is that is had one point of application. When you are dealing with storms, remember the rainbow. Simple. Easy to recall. Despite the alliteration of the first, I can't remember one point (without going back to look it up.) Thanks for posting. Great article.

Scott Bayles

commented on Oct 26, 2015

I find this comment a little offensive. I've been preaching "cute little alliteration outlines" for almost twenty years now. I enjoy it and the church I work with is blessed by them. Incidentally, it's a habit I picked up from Warren Wiersbe! Personally I think that "one-point" sermons don't give the congregation enough credit. The real difference between the two sermons in Wiersbe's illustration wasn't that the preacher used an alliterated outline and the missionary didn't. The difference was that the missionary made real life application and illustrated his points with relatable stories. Regardless of how many points/principles you have in your sermon (or whether or not you alliterate your outline), a sermon needs good exposition, good application, and good illustration.

Christian Cheong

commented on Nov 27, 2013

Thank you! Wonderful article. It has blessed me!

Steve Kilpatrick

commented on Nov 28, 2013

I'm an 'occasional' preacher from Melbourne Australia. Encouraged by reminder of God as The Most Creative Force in the Universe, and also of the reminder of that 'godly' person in the congregation needing encouragement and nourishment. Thank you Joe

Jerry Chiasson

commented on Nov 28, 2013

so true...i work hard to try to keep it relevant, not always easy such a mixed demograph... keep up the good work

Alexander Shaw

commented on Nov 29, 2013

Excellent illuminating piece. Our New Testament Professor at Edinburgh, James S Stewart, would give us similar advice. His Preaching Lectures came out in the Teach Yourself Preaching series. He was 'horrified'! But the content continued to be superb.

Ferdinand C Nnadi

commented on Nov 29, 2013

A wonderful piece. Preachers are most effective when they meet needs.

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