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Serious Video Games are gaining momentum against the shoot-em up variety. Eventually, “serious games will take over the world” of gaming, predicts Jason Della Rocca, executive director of the International Game Developers Assn. People will use video games for learning so easily and so often that they won’t think twice about it, he says. People using video games will no more be labeled “gamers” than people today who listen to music are labeled “listeners,” he says. As the video-game market matures, these “serious games” are beginning to win advocates, who see them as great teaching tools, and grab the attention of large numbers of players. (USA Today 12/21/05)

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