Sermon Illustrations

I spent many years as a teacher in Further Education. My subject was business studies and one of the topics that I taught was marketing. It is said that to market any product or service successfully you have to pay attention to the 4 ps. These stand for Product, Price, Place and Promotion. In other words you have to have the right product, at the right price, in the right place and you have to promote it in the right way.

Could this apply to our “selling” Christianity?