Sermon Illustrations

Today shoppers follow two different tracks: necessities shopping where convenience and price are key and recreational shopping where a fun experience is sought. From ‘97 to ‘02, the share of retail sales credited to the 50 largest U.S. retailers grew from 25.7% to 31.7%. The new model is to design a retailing experience for the pleasure and delight of the shopper. (Unity Marketing 3/15/06)

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