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A recent headline in the Sacramento Bee read: “Ignorance of the Good Book Reaches Biblical Proportions.” You can say that pun again The other day I read about a chain of supermarkets in the U.K. which decided to lecture shoppers about Easter. In a press release sent to the London Times they said, “Brits are set to spend a massive 520 million pounds [US$1.02 billion] on Easter eggs this year, but many young people don’t even know what Easter’s all about.” And then they went on to tell everyone that Easter was about: “the birth of Jesus.” There was a hasty revision of the original article, which complained about “Britons’ mounting ignorance regarding Easter,” and changed their previous statement to say that Easter was about “rebirth.” Then a third revision was released which finally got it right and said that Easter was about “resurrection” — that is, after it had “consultations” with the Church of England.

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