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The percentage of women choosing to work outside the home has been flat to down for several years running. Not coincidentally, the number of meals purchased at restaurants per person has stopped growing too, for the longest sustained stretch in the 23 years NPD Group has tracked the number. The decades-long rise of women in the work force -- and the related rise of meals bought from restaurants -- has ground to halt and begun to reverse since the turn of the millennium. The numbers have gotten little attention, and they fly in the face of conventional wisdom, but their ramifications are huge for many businesses, families and our entire culture. (Advertising Age 10/22/07)

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