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America's biggest consumer advertisers are learning that just having a website isn't enough to establish and cultivate an ongoing customer relationship. Many have launched free e-magazines filled with relevant content offering entertainment and practical advice along with soft-sell product promotion where it's appropriate. "It's a major trend, and it's a moving trend,” claims Gary Stibel, New England Consulting Group. It's not really new, but marketers have historically been far too blatantly commercial. (AP 1/3/06)

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  • The Cold Within

    Contributed by Wade M. Hughes, Sr on Mar 11, 2004
    based on 1 rating

    The Cold Within (unknown) Six humans trapped by happenstance in black and bitter cold. Each one possessed a stick of wood (or so the story’s told). Their dying fire, in need of logs, the first woman held hers back, For on the faces around the fire, she noticed one was black. The second, more

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