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A Mercedes Benz TV commercial has a camera follow their car as it collides with a cement wall during a safety test. The car comes through the test amazingly well — far less damage to the body than you would expect, and leaving the crash dummy without a mark. A man then interviews the company spokesman, asking him why they do not enforce their patent on Mercedes Benz’s energy-absorbing design, especially since they know other companies are copying their design. The spokesman simply looks at him and says, “Because some things in life are too important not to share.”

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