Research has found that we remember less than 10 percent of the unsupported spoken word.
Yet Sunday after Sunday pastors stand behind pulpits and employ this weakest of communication vehicles. No wonder few church attenders could answer “yes” to the title of this article!
Wouldn’t you like to know that the days you spend in sermon preparation would find a long-term place in your listener’s memory? Your message can be remembered.
Two Learning Principles
Knowing how people learn is important before we can know how to best teach. The two primary principles by which learning occurs are “redundancy” and “multi-sensory.” Redundancy means we learn when exposed to a message more than one time. Multi-sensory means we learn when exposed to a message in more than one way. Every sermon you deliver should use a variety of communication techniques to achieve multi-sensory redundancy.
Here are five ways to improve your communication and enhance your members’ retention:
Pete Ward, pastor of a church in England that began a successful new worship service for 18-25 year olds, describes their creative use of images: “With a large white sheet and an LCD projector we achieve spectacular visual effects. A picture that is twenty feet high has an amazing impact. We use a software program to create a sequence of pictures that change throughout the service. Suddenly the visual arts become a responsive, interactive part of our worship.”
An image projector, PowerPoint software and a remote advance unit should be as common in your worship center as a pulpit and microphone. When used effectively, visual images will greatly enhance retention. Use visuals to outline your sermon, illustrate scripture, show church ministries in action and introduce purposeful cartoons. For additional visual stimuli, include a handout in the bulletin for members to follow along and fill in the blanks. Rather than just hearing your point, they are now hearing, seeing and writing it!
Drama can take many forms. A woman pastor I know delivered a sermon on the woman who touched Jesus’ robe. But she “preached” the entire message dressed in the garb common to women of that day, and delivered the entire “sermon” in the first person. She was the woman who had just touched Jesus’ robe! The congregation was spellbound by the personal recounting of the woman who had been healed by the master.
The most common use of drama is a three- to five-minute illustration of a key issue related to the sermon. The most complementary role of drama is to illustrate aproblem to which the sermon provides the solution. You may wish to purchase scripts written by professional playwrights. After a few years, however, most churches find that the drama sketches they write themselves are more appropriate for the message they wish to communicate.
3. Story Telling
Jesus, of course, was a master storyteller. He knew the indelible place in one’s memory that is created by a simple, well-told story. “Storytelling creates community,” says Thomas Boomershire. “People who tell each other stories become friends ... and the deeper the meaning of the story, the deeper the relationships that are formed by the story.”
A story is similar to a sermon illustration in that it takes listeners into the realm of their imagination — a powerful and engaging part of the mind. But a story is not a sermon illustration. Whereas a good illustration clarifies a point in the sermon, a good story makes a point, and the sermon clarifies it. Think about Jesus’ parables. Were they illustrations or stories? Jesus knew the powerful message stories could tell, and the powerful emotions they could evoke.
Jim Tippens, pastor of a Church in South Carolina recalls a service in his church a few years ago: “Suddenly, coming up from behind a railing to the front of the church, the congregation saw an orange head with a green nose and blue hair. It had the high voice of a child. Every eye in the sanctuary focused on this amazing sight. As the creature began to talk, the congregation became silent. Smiles broke out on people’s faces. I could tell that every word was being soaked up.”
Puppets capture the imagination and childlike innocence in everyone. Puppets can personalize and communicate with people in a way humans cannot. Whereas people are often judged on their appearance, their manner or their body language, puppets are immediately accepted. Puppets can easily get the attention of sleepy-headed children and talkative adults. Puppets can teach moral and spiritual lessons in ways that no human can. Creatively integrated into your message, these miniature marvels can make your message stick like glue!
Good preachers know that when they tell the true story of a changed life, it can have a dramatic impact on the listener. But exceptional preachers know that when someone tells their own story, the impact is often far greater. The power of a personal testimony is awesome.
A pastor friend recently preached a sermon on why bad things happen to good people. He had asked a member of the church to consider his feelings on what life had been like in the last year since being diagnosed with cancer. On Sunday, during his sermon, the pastor invited the man to join him at the front of the sanctuary for a candid conversation on the topic. The man’s clear and heartfelt testimony made the sermon sing with reality.
Remember that unsupported spoken words are the least effective carrier of your message. Enhance your message with multi-sensory redundancy and you will find far more people answering “yes” to the question “Remember the pastor’s message three weeks ago?”