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Bible Buyers don’t buy on impulse, but 88% know before shopping they want to buy a Bible. They spend an average of 21 minutes making a Bible purchase, and 61% buy them as gifts. The two top Bible gifting occasions are ceremonial events (32%) such as graduation, birthday, wedding, etc., and life passage events (17%) or life stage transition (e.g. youth to adult). The average buyer spends $33 per Bible or $44 each if buying multiple copies. (Aspiring Retail 3/07)

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