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"I GIVE UP!"


In the early 1960s, the publishers of Time Magazine were concerned about their declining circulation, so they designed a campaign to send out thousands of letters making an emotional appeal to potential subscribers. In the past, such mailings had been done manually, at a great cost in human resources. IBM was developing something called a computer, so they made a proposal to install a fully automated system that would write the letters, seal the envelopes, address them according to a selected database, stamp them and send them into the postal system without the letters ever being touched by a human hand. The huge computer was installed with much fanfare and anticipation.


However, as is still the case with computers, there was a glitch, and as a result a poor rancher in Wyoming received 12,634 letters appealing to him to subscribe to Time Magazine. The surprised rancher, who didn't ordinarily get much mail, opened the mail-bags and started reading the letters. After reading a few dozen, he sent in a $6 check for a subscription with a note that said, "I give up!"


That’s the kind of persuasion that’s hard to resist! God’s love for you is so powerful that it is hard to resist it!


(From a sermon by David Dykes, The Rejected Stone, 8/20/2012)

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