Sermon Central
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U.s. Donor Profiles According To Campbell ...
Contributed by Sermon Central on Jan 10, 2006 (message contributor)
U.S. Donor Profiles According to Campbell research, the following are typical profiles of U.S. donors. (1) Gender: 60% female, 40% male. (2) Ethic Origin: 85% Caucasian, 7% African American, 3% Hispanic, 1% Asian and 4% other. (3) Median Age: 54. Of course individual organiza-tions donor profiles will vary, for example, those that focus on children, family or disaster relief will have 70%-72% females, while those supporting individual missionaries are 58% male. Organizations founded and/or led by African Americans attract as many as 36%-39% African American donors. Family oriented ministries attract donors averaging 39 years of age, Christian ministires-54, Non-sectarian organizations-64 and health organizations-67. (DonorSpeak 8/00)
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