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Whenever I walk through the mall, I pass the Army Recruiter Office and notice all the incentive posters and slogans in the windows. "Sign up today and receive $50,000 for college!" "Get a $20,000 signing bonus!" "Join the Navy and see the world!" "You can Fly High in the US Air Force!" "We are looking for a few good men, can you be one of us?" Those are great incentives, aren’t they? They talk about travel, college, bonuses, pride and belonging. Each of those slogans appeal to visions of adventure, success, and having...

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