Sermon Illustrations

Our cultural advertising motto is “sex sells.” Sex sells clothes, cars, food, beverages, even exercise equipment. “You can have the body that you have always wanted.” While they show two “perfectly” chiseled bodies using their equipment (always one male and one female), the message is that once you can have the body of your dreams by using our equipment for at little as thirty minutes a day three times a week, then you will “get” the other body that you “desire.” It’s implied: two bodies for the price of one.

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