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----ILL>Years ago in a Coca Cola commercial on t.v., Pittsburgh Steeler linebacker Mean Joe Green is shown heading into the players’ tunnel to his dressing room after a hard game. A young fan gets his attention, then gives him a Coke. He takes the Coke and turns away to walk on down the tunnel, then stops. “Hey, kid!,” he yells. Then he takes off his sweaty, dirty jersey and throws it to the fan. The boy catches it, then shouts out, “Thanks, Mean Joe!”

------What made a stinky, sweaty, dirty jersey so valuable to this fan? It was because of who gave it to him. It wasn’t just any jersey, it was Mean Joe Green’s jersey! It was valuable because of WHO gave it.

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