To show that GOD's Love is always first and our love for Him is just a response to His Great Love enabling us to love Him back.
Are you loved?
Yes. I am. JESUS loved me so much before the foundation of this world.
Ephesians 1:4 (Amplified Bible)
Even as [in His love] He chose us [actually picked us out for Himself as His own] in Christ before the foundation of the world, that we should be holy